KAIZEN™ in Marketing
Change for the better:
From Knowledge Leadership...
...to Insight Leadership and Digital Mastery
Mission
If you have the mission of:
• Generate more Qualified Leads
• Penetrate a new market or building brand awareness in an existing market
• Enrich the customer database
• Design new offers and test with customers
Challenges
There are some roadblocks impeding you from fully succeeding:
The choice of market penetration strategy is impacted by a lack of market visibility
There is a misunderstanding of customer interests and behavioural patterns
Innovation cycles are long and drawn out and/or there is a low customer acceptance of novelties
It is difficult to estimate the return on investment of marketing initiatives
There is a difficulty in standing out from the competition
Solutions
You need to develop:
To reach best-in-class performance, such as:
We recommend that you start with a Value Stream Analysis:
On the Value Stream Analysis workshop, we will create an improvement vision for your organisation, business unit or department. By working alongside your team, we will understand the current state of the business processes, design the Value Stream Vision and define an implementation plan to achieve the desired results.
Ready to Start?
Find out what the key opportunities in your Marketing processes are by conducting a Value Stream Analysis.
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